Argentine blues and rock singer / guitarrist, he was invited by B. B. King to perform together at the Madison Square Garden. Considered one of the all time great blues guitarrist, his last creation was a classic blues and rock recording named " Buscando un amor " (Searching for a love). Our responsibilities and involvement in this project included: logo design, creative art direction, CD cover design and photoshoot concept. Cover Illustration by Rodolfo Fucile.

All franchises in the world of this prestigious brand has its own logo. Juan Gabba, representative of the firm, gave us the local brand development. H-D Argentina logo is owned by Harley-Davidson Buenos Aires S.A. Registered trademark. All rights reserved.

Is a movie based on a comic strip character created by Roberto Fontanarrosa whereby he is very critical of the ever present mercenary mentality. Boogie is a cold blooded, ruthless hitman that provides a lethal dose of irony and humor with such extreme violence, that it is impossible not to wonder and laugh at the same time. The promotional campaign development as well as logo design, branding guidelines, print and online media, creative art direction, ad campaign design, web design and character style guide was done by Diego Quarone and Martín Rodger while employed by Illusion Studios.

Hispana is an Argentine clothes brand best known for products aimed at young adults, concentrating mainly in jeans, casual fashion and accesories. Our responsibilities and involvement in this project included: logo design, branding guidelines and concept, print and online media, creative art direction, ad campaign design, photoshoot campaign, brochure and web design.

The 2004 season proposed a vintage and retrostyle look. Again, we developed the promotional campaign concept, as well as logo design, branding guidelines, print, creative art direction, ad campaign design, photoshoot concept, brochure and web design. We also participated in the design of prints for fabrics of that year´s collection.

Somfy group is a world leader in automatic controls and motors for openings and closures of homes and commercial buildings. The group is constantly innovating for greater comfort and security while contributing to energy savings. Hotrod developed all their brochures, print production coordination, ad campaign design and web microsite of automatic systems and motors for curtains as well as their display stand for the Batimat Expo at La Rural in Buenos Aires.

SmartShade “intelligent Solar Protection”is a argentinean company formed by professionals and technicians with long experience in manufacturing, marketing and installation of manual and motorized blinds. Our responsibilities and involvement in this project included: Logo design, branding guidelines, brochures, fabric sample book and website.

Azafox produces and sells cleaning and personal hygiene products. It has its own brands and also provides recognized laboratories and pharmaceutical-related companies. Hotrod has developed its product lines. Our responsibilities and involvement in this project included the creative art direction, logo design, branding guidelines, packaging design.

Dress up Cell phones are not just for chatting, they are fashion items too! With two stores in Unicenter and Dot Baires Shopping, Enchulame sells stickers and bling accessories to customize cell phones with a stylish design. Enchulate is the first company to bring this unique trend to the market. Creative art direction, logo redesign, branding guidelines, print, ad campaign design, sales centers graphics, photoshoot campaign, brochure design and print production coordination was done by Hotrod in teamwork with Alberto Stagnaro. Model Photo shooting by Pablo Franco.

Design and layout of this British artist´s book " Selected Paintings 1991-2001". The book includes twenty one Premiere Exhibitions from London to New York, to Lusaka Africa, where his work is permanently housed in the National Museum. Our responsibilities and involvement in this project included creative art direction, book design and print production coordination. Cover collage by Mariano Motti.

Is a stunning spectacle of beautifully crafted theatrical clowning, combining the unbridled silliness of slapstick with visual extravagance and beauty, all of which has established SLAVA as a creative genius of international acclaim. For his opening in Buenos Aires, the creative art direction, logo redesign, ad campaign, banner design, brochure and print production coordination, was done by Martin Rodger while employed by Illusion Studios.

Sun Distribution Group is in the marketplace for the acquisition and distribution of films in Mexico, South America and the Caribbean for Theatrical, Home Video and Television releases. Hotrod developed their website as well as their product sheets.

Diamond Films was founded in 2010 as a film distribution company in Argentina, Uruguay and Paraguay, standing in the market for the representation of the best films of the independent industry. The creative art direction, logo design, branding guidelines, business stationery, website and product sheets were developed by Hotrod.

US Route 66 became the main road of travel for motorcycle enthusiasts. A group of friends traveled the route and one of its members wanted to make some gifts to celebrate their friendship. We designed a logo badge, a book with photos of the trip and a poster with all group members.

Entertainment company, based in Argentina, that develops content aimed to the film, television, theater, mobile and internet segments. The brand development, creative art direction, logo design, print and outdoor advertising, brochures and print production coordination of all sales materials were done by Martín Rodger while employed by Illusion Studios.

Is an Advertainment company that communicates the values of a brand through games or promotions for television and media content. The games are generated based on product concepts or event, to create a communication system. While entertaining, the potential customer or consumer, set his mark. Hotrod was in charge of developing the logo, branding guidelines, art direction and business stationery.

Is an online marketing agency with expertise in campaign planning and mass media communication. Hotrod was in charge of developing the logo, branding guidelines, art direction, business stationery and website.

A brand is a name used to identify and distinguish a specific product, service, or business. So this is a mayor challenge! We study and process the idea, the fresh concept, all the graphic and chromatic possibilities. The new or classic type, the colors, the best illustration, the most impacting shape, all in one. In a glimpse, the brand must make a good impression and get noticed. That is what makes a brand successfull! Here are some we have done in the past years.